Lina Ugrinovska (NMK)

Password Production

Lina Ugrinovska

I am a passionate consumer of art and a huge fan of problem solving. Educated as a musician and raised in the music industry, I started working in Password Production, Macedonia in 2010. I experienced a great breakthrough while working as an agent in Georg Leitner Production in Austria, delivering a brand new international roster into the agency. At the age of 26, I was selected as one of `The 10 New Bosses of 2016` – by ILMC London and IQ Magazine. The initiative on Mental Health Care in the Music Industry is a topic I started developing and working on, in different forms such as mentoring sessions, panel discussions and other ways of promoting it, starting in 2018 on several international conferences. I am responsible for handling the International Booking in Password Production, while being focused on important issues in the industry as part of the ‘new generation’ at the same time

The project is focused on the ways of highlighting different aspects from the music industry living. What does it actually mean to work in the industry with passion, what do you sacrifice, what to do when the industry kicks you out? Love yourself, hate yourself? This includes your private life, your work choices, the way you handle the stress, what is your enthusiasm doing with you, and where is the boiling point of being completely overloaded and burned. Through a series of working hours and a so-called seminar, the project will try to educate young members of the music industry of all kinds (with working experience from 1 up to 5 years).