Alessandra Di Caro (IT)
I’m Alessandra, a communication manager based in Milan and co-founder of Butik, a brand-new start-up with the aim to promote music tourism in Italy. A communication agency to internationalize Italian music festivals promoting local culture, food and traditions, creating projects with brands and institutions.
1) B2B through service development and communication consultancy, with the following activities: Festival Design – developing services for festivals in an international perspective like transfer or accommodations. Festival promotion: working with European press offices, influencers and ambassadors in main European cities and offices for touristic promotion to create a promotional strategy together. Festival founding: creating ad hoc projects, involving brands and institutions, that will sustain festivals economies and increase the awareness of these realities.
2) B2C communicating Italian music festivals abroad through FESTIVALASTIK: a new experiential ticketing portal for European music lovers, which also illustrates the festival surroundings from the artistic, eno-gastronomic and cultural point of view.