Peter Åstedt has been working in the music industry for over 30 years. He started his own record label, Dead Frog Records, at the age of fifteen in 1990. The label is still running and is one of the oldest in Sweden. Peter was an early protagonist of the digital revolution in the music industry. He uploaded his first mp3 in 1995 and worked on one of the first legal sites to sell mp3s, called Vitaminic.
Early 2000 he started the Digital distribution services Musicbase and Distrosong. He also created the physical distribution service DFR. In 2008, he started the company Musichelp Sweden AB which is a service company for people/artists in the music industry. Over the years, over 10 000 artists have gone through his systems.
In 2009, Peter created a publishing division: Musichelp Publishing. The main focus was placement in commercials, TV, games, and movies. The roster quickly became famous for its quality and to this day, it has worked with international brands like Microsoft, Coca Cola, Samsung, BMW, Volvo and more.
One of the bigger achievements was to place artists for the Olympic Games in London 2012.
In 2011, Musichelp expanded into the export of Swedish music by working with having showcase festivals all over the world like SXSW, The Great Escape, New Music Seminar, Canadian Music Week, CMJ, Culture Collide and Popkomm.
2015, Musichelp became part owner of Live at Heart, Scandinavia’s biggest showcase festival which is held in the first week of September in Örebro since 2009.
He has been involved in working to structure cities to become music cities. Songs he has worked with having over a billion streams on Spotify alone. Peter also writes the popular music blog http://www.musichelpblog.com.www.musichelpblog.com