Ineke started working at [PIAS] 23 years ago and has held different roles over the years at the company; she joined as Label Manager in the Brussels office when beloved labels Mute and Tommy Boy signed a licensing deal with [PIAS] in The Benelux and soon after, she became Head of Label Management and Promotion at [PIAS] Belgium. In 2004 Ineke was asked to head International team out of the Brussels headquarters and as of 2007 she accepted a new challenge as International Marketing Manager and Senior Project Manager at [PIAS]’s own recorded music division, [PIAS] Recordings (now Play It Again Sam) where she was in charge of the international development & strategy of Editors, Agnes Obel, Soulwax, Soap&Skin, Tiga, Vitalic, Joan As Police Woman and Balthazar to name a few. She worked half the time from our Brussels office and half the time she was based in our London office. In September 2014, Ineke took on the role of Live Strategy Manager and Head of [PIAS] Nites. She is responsible for driving and executing the long-term live strategy of the [PIAS] Group. Recently she has also started booking and promoting shows at [PIAS]’ in-house music club venue called CHEZ [PIAS] in Brussels office. Ineke lives in Antwerp, Belgium but spends her professional time between the Brussels office and the European cities where [PIAS] organises and produces its own events [PIAS] Nites.