Most of us know Ruud as the mastermind behind Eurosonic/Noorderslag and International Festival Forum. But he started humbly at a youth center in Zupthen, where he was doing everything from booking acts to cleaning the toilets. In 1981 he founded Paperclip Agency in Nijmegen, coordinating international tours for bands like The Feelies, Screaming Trees, Soundgarden, Mudhoney, Flaming Lips, Nirvana or Soul Asylum.
In 2001 Ruud founded Networking Music, a one stop shop for the international (live) music industry. Since 2015 he is the conference coordinator for Eurosonic/Noorderslag, one of the biggest and bussiest music conferences in Europe.www.bumacultuur.nl, www.dutch-impact.nl, www.eurosonic-noorderslag.nl