Gemma Milroy began her career in live music working for Neil Warnock at The Agency Group (now UTA) and followed that up with a stint at WME. She then found her home at X-Ray Touring and has been there for 5 years now. Building her roster of rock acts, her favourite genre, she represents the likes of lovelytheband, Little Hurt, The Joy Formidable, Scary Kids Scaring Kids, Cemetery Sun and First and Forever amongst others.