Holger Jan Schmidt
Holger Jan Schmidt is co-initiator and steering committee member of the pan european think-tank GO Group (Green Operations Europe) and the anchorman for green issues of Yourope (the European Festival Association). He is board member of the German Sounds for Nature Foundation e.V., that focuses on sustainability related and environmental issues at events. Sounds for Nature released the first and most important guidelines to greening events in 2004 which were rereleased fully updated in June 2013. Schmidt pushed sustainability up on the live music industry’s agenda by promoting Europe’s leading conference for sustainability in the business, GreenEvents Europe, from 2010 to 2014.
Holger Schmidt is one of the initiators of the international Take A Stand initiative and campaign for the (live) music sector, which was launched in 2017 to create a movement encouraging social cohesion in our society as well as promoting awareness and tolerance.